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The world has changed a lot in the past six months. So has selling real estate. Open houses are banned and physical showings of a property might not even be possible, and they could even put your listing at risk with random people touring a home.
For many of today’s luxury buyers, the perfect vacation property may be closer than they think. As international travel remains restricted, buyers are taking note of the second-home markets that have always been in their backyards — world-class treasures hidden in plain sight.
Real estate marketing matters — that’s a given. Your approach to real estate marketing is what sets you apart from the competition. It also shapes how your clients perceive your business. Anyone can have a pretty website and consistent social media presence, but if the story your brand tells on those platforms is inauthentic, it’s not going to resonate.